Our Heritage
Since 1985, creating genuine Italian pizza with a discerning touch of passion
Journey from Naples to Your Locale
'SoftGrovelane' originated from a heartfelt goal: to share true Neapolitan pizza with London. Established by the Rossi lineage in 1985, our pizzeria was a quaint, family-oriented business with time-honored recipes passed from one generation to the next.
Marco Rossi, the originator, honed the craft of pizza-making on her voyages across Italy, apprenticing with renowned pizza chefs in Naples—the cradle of pizza. After her return to the UK, she set forth to replicate the essence of authentic Italian pizza, adhering to age-old techniques and premium components.
What started as a humble 12-seater has evolved into a cherished local fixture, yet our dedication to craftsmanship and genuineness remains steadfast. Our traditional wood-fired oven methods continue, our dough is prepared anew each day, and we persist in seeking out the finest ingredients available.
Presently, 'SoftGrovelane' is still managed by the Rossi family's second generation, who guide our zealous crew. While adopting a few contemporary enhancements, the core of our mission persists: to forge delectable, authentic pizzas that unite patrons.
Our Principles
Fine Ingredients
We obtain the freshest and premium ingredients, collaborating with local growers and Italian suppliers to guarantee true flavors.
Artisan Techniques
We shape our pizzas using historic methods, allowing our dough to naturally ferment for 48 hours and baking it in genuine wood-fired ovens.
Community Engagement
We aim to be more than just a dining establishment—we actively participate in our community, foster local events, and offer a hospitable environment for everyone.
Eco-friendly Practices
Our commitment to the planet is evident through eco-conscious actions, minimizing food waste, using biodegradable packaging, and endorsing sustainable farming.
Introducing Our Team
The dedicated individuals behind our appetizing pizzas
Marco Rossi
Proprietor & Lead Chef
A second-generation proprietor trained in Naples, mastering and evolving our recipes for beyond a decade and a half.
Emma Smith
Culinary Chief
An alumna of Italian culinary schools, Emma brings over a decade of experience to our kitchen, excelling in dishes that are in tune with the seasons.
Carlos Garcia
Pizza Virtuoso
With roots in Naples, Carlos has dedicated over two decades to perfecting pizza and imparts his knowledge to all our aspiring pizza makers.
Olivia Johnson
Dining Coordinator
Olivia assures each diner receives an unparalleled experience and steers our front-end team with graciousness and proficiency.
William Brown
Beverage Curator
William oversees our beverage selection, specializing in Italian soft drinks and complementing refreshments for our pizzas.
Customer Endorsements
This is the closest you get to real Neapolitan pizza outside Italy. The dough is just the right amount of chewy, scored with those alluring burnt blisters that a true wood-fired oven provides.
Alex Taylor
I'm impressed that 'SoftGrovelane' values local produce and sustainable practices. It reflects in the taste with every mouthful. Their rotating specials are always a treat!
Emily Davis
I've been a regular for years and the excellence is constant. The team makes you feel at home, and the pizzas are divine, holding true to their name. Don't overlook the Truffle Mushroom variety!
Christopher Lopez
Honors & Distinctions
Premier Pizzeria in Karlport
Local Gastronomy Awards, 2019-2023
UK's Top 50 Pizza Establishments
National Food Guide, 2021-2023
Certified Neapolitan Pizza
Associazione Verace Pizza Napoletana, 2018
Award for Sustainable Business Conduct
Eco Business Federation, 2022
Pay Us a Visit
Savor the flavor of original Italian pizza in a cozy and inviting atmosphere